Course Overview
It's true to say that marketing is big business. In fact, there aren't many companies around today who don't use some aspect of marketing to help push their sales.

And because there's such a demand for marketing, you can be sure that there's also a demand for people with the right qualifications - qualifications you can gain by studying the GOAL Marketing course. So if you want to gain the vital skills and understanding needed to succeed in marketing, enrol today.

Key Topics
The Nature of Marketing
The Role of Marketing
Marketing Organisation
Marketing Research, Analysis and Decision Making
Marketing Implementation
Strategies and Tactics
International Marketing
Marketing, IT and the Internet

Pre-requisites
The great news is that you don't need any previous experience to take this course.

Study Time
90 hours approx. For example: 7.5 hours per week to complete in 3 months, or 2 hours per week to complete in 12 months. Study as little or as much as you wish. 

Support
As an ICS student you will have your own personal tutor helping you with your course work and with any questions you may have. Plus our team of Student Advisors are only a phone call away for all the practical advice you may need - so we really are with you 100%.

Exam Details
This course includes a number of assessments that you complete as part of your coursework and then forward to your tutor for grading and comments. You'll also be required to sit an exam at an authorised testing centre near you.

Qualification
GOAL Certificate in Marketing

What our students say
" When my job expanded to involve a marketing role I wanted to take a course to help me get the knowledge I needed. I found it difficult to find one that would fit in with my working hours but Ics provided the answer! All the literature is very good and the coursework is varied - I even got a free textbook with the course." Deborah Sheridan

Key Jobs
The Global Online Assessment for Learning (GOAL) qualifications are highly respected by the industry, and students who pass their GOAL exams can look forward to a rewarding career in positions such as Account Executive, Press Officer, Sales Representative or Public Relations Officer.

Free With Course
An ICS study pack which contains a document wallet, sticky notes, ball pen and highlighter and ruler to help you get started.

Further Reading
There is no specific recommended reading for this course, but you may wish to read widely around your subject to enhance your knowledge as you progress.