Certificate in Effective Business Communicating

Objectives
At the end of the course students will be able to:

• Describe the essential elements of business communications
• Adopt good practice with a variety of communication methods
• Choose appropriate communication methods
• Identify ways of improving personal communications skills

Student Profile
This programme is designed for people who wish to improve their skill in selecting appropriate communication methods, and in delivering their message effectively.

Study Method
The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by telephone, mail and email.

Qualification
ASET certification

Course Outline
Module 1 : The Essentials of Communication 
The Importance of Good Communication   Modes of Communication   
The Key Elements of Communication
The Whole Message  
What Does the Recipient Expect?     

Module 2 :Sending Informal Messages
Memoranda ('Memos') 
Electronic Mail (Email)  
Text Messages   
Facsimiles or 'Faxes'      

Module 3 : Sending Formal Messages
Letters – The First Impression 
Letters – Greetings and Sign-Off
The Details   
Letters – Writing Clearly 
Letters – Writing Accurately  
Formal Emails  
Reports and Proposals    
Reviewing Formal Letters and Reports
 
Module 4 : Two-Way Communication      
The Telephone   
Using the Answer Phone  
Using the Mobile Phone  
Face-to-Face Meetings      

Module 5 : Presentations      
Presentation Skills
First Impressions,
Explaining Your Points Clearly Humour
Inviting Discussion
Ending the Presentation
    
Module 6 : Advertising      
Press Releases   
Newspaper Advertisements  
Direct Mail   
Web Sites