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Advertising [STB] 291.20
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291.20

Advertising

A Distance Learning Course of 9 Lessons

Course Description
Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.

This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.

Course Syllabus
Introduction to advertising
Advertising for the small business
Media Costs
Putting the advertisement together
The agency
Types of advertising Controls
Public relations

Qualifications
On completion of your course, you will receive two qualifications:
Qualification 1: Advertising Diploma
Advertising Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.

Qualification 2: NCFE Level 4 Advertising Award
At the end of this course successful learners will also receive a level 4 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 4 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).

This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.

Tutor Support
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 108 hrs.

Additional Information

Available in paper or online versions. Please select at bottom of the page.

Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included
    * All study materials
    * Study Guide
    * Full Tutor and Admin support
    * The course fee includes the ASET registration and certification fee (valued at up to 30.00).

What is NCFE
NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that a learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE. Learners successfully completing NCFE accredited programmes receive an externally accredited and nationally recognised NCFE certificate.

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