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Business Marketing Certificate [SH] 175.00
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Certificate in Business Marketing

Objectives
At the end of the course you will be able to:

 Conduct market research
 Define customers needs, wants and desires
 Carry out a SWOT analysis
 Prepare a marketing plan
 Describe a range of marketing methods
 Evaluate the benefits of using different marketing media
 Compose purposeful advertising copy
 Understand how to use press releases, promotions and public relations
 Define the selling process
 Devise a telephone sales campaign
 List the benefits of keeping advertising records


Student Profile
This programme is designed for people seeking to understand and apply the principles of marketing to a business.  The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.


Study Method
The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by telephone, mail and email.


Course Outline

Module A: Marketing Your Business
 Why do market research
 Who will be your typical customer
 What will they want
 Why will customers buy from you
 How to do market research successfully
 SWOT analyses
 Your marketing plan

Module B: Advertising & Promotion
 Planning position & strategy
 Advertising a business
 Promoting a business

Module C: Personal Selling Skills
 What is selling
 Building blocks leading to a sale
 Handling incoming calls
 Making appointments by phone
 Reaching the decision maker
 The sales presentation
 Telephone selling
 Handling objections
 Keeping records
 How to motivate yourself

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This product was added to our catalogue on Sunday 15 May, 2005.
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