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Business Planning Certificate [SH] 175.00
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Certificate in Business Planning

Objectives
At the end of the course you will be able to:

 Describe & evaluate your business idea
 Carry out market research into your idea
 Market your product or service
 Compile the financial information required to run a business
 Produce a business plan
 Identify sources of funding
 Instigate relevant business controls

Student Profile
This course is designed for anyone starting a new business and wishing to complete an initial business plan.

Study Method
The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by telephone, mail and email.

Course Outline

Module A: Planning to succeed
 Personal profiling & self-assessment
 Evaluating your business idea
 Writing a business plan
 Business structures
 Basic accounting requirements

Module B: Market Research
 Types of Research
 Survey methods
 Questionnaires
 Secondary research
 Market research analysis

Module C: Effective Marketing
 The marketing cycle
 Marketing plans
 The cost per sale formula
 Target customers
 Business generation
 The Marketing mix
 Product life cycles

Module D: Finance
 Financial planning & control
 A personal survival budget
 Start up budget
 The meaning of profit
 Direct and fixed costs
 Break even analysis
 Costing & pricing
 Sales forecasting and adjustments
 Cash flow forecasting
 Profit & loss forecasting
 Capital requirements

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This product was added to our catalogue on Sunday 15 May, 2005.
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