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GOAL Public Relations (Formerly LCCIEB) [SAN0312] 339.00 305.10

Course Overview
With the right PR skills you can help establish and maintain a company's public image - in fact, it's the understanding you have that can make all the difference between a company's success and failure. And what better way to earn those skills than with a home study course from ICS?

By taking the GOAL Public Relations course you can learn the fundamentals of good PR, and gain the vital knowledge needed to enjoy a successful career in the marketing industry.

Key Topics
The Nature of Public Relations
The Organisation & Conduct of Public Relations
The Media of Public Relations
Ancillary Services (Support & Surrounding Services)
The great news is that you don't need any previous experience to take this course.

Study Time
120 hours approx. For example: 10 hours per week to complete in 3 months, or 2.5 hours per week to complete in 12 months. Study as little or as much as you wish. 


As an ICS student you will have your own personal tutor helping you with your course work and with any questions you may have. Plus our team of Student Advisors are only a phone call away for all the practical advice you may need - so we really are with you 100%.

Exam Details

This course includes a number of assessments that you complete as part of your coursework and then forward to your tutor for grading and comments. You'll also be required to sit an exam at an authorised testing centre near you.

GOAL Certificate in Public Relations

What our students say

" When my job expanded to involve a marketing role I wanted to take a course to help me get the knowledge I needed. I found it difficult to find one that would fit in with my working hours but Ics provided the answer! All the literature is very good and the coursework is varied - I even got a free textbook with the course." Deborah Sheridan

Key Jobs

The Global Online Assessment for Learning (GOAL) qualifications are highly respected by the industry, and students who pass their GOAL exams can look forward to a rewarding career in positions such as Account Executive, Press Officer, Sales Representative or Public Relations Officer.

Free With Course
An ICS study pack which contains a document wallet, sticky notes, ball pen and highlighter and ruler to help you get started.

Further Reading
There is no specific recommended reading for this course, but you may wish to read widely around your subject to enhance your knowledge as you progress.

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This product was added to our catalogue on Sunday 22 February, 2004.