The Learning Institute

Online Marketing Diploma

About the course
Online selling is big business. US retail ecommerce sales for the first quarter of 2005 were $19.8bn. More business startups are selling their products and services online. And more ‘bricks and mortar’ companies have an online mail order business, freeing themselves from their geographically limited stores.
So there’s a growing need to maximize online sales.

You can find much advice on the internet, some of it in the form of hints and tips, and much of it outdated. But the ‘Diploma in Internet Marketing’ is unique in its structured approach to the subject. After completing the course, you will have a thorough knowledge of the complete subject. Plus, you’ll have a qualification that demonstrates your skill.

This course, which is delivered online but with an additional pack of useful material, takes you through the entire range of internet marketing issues.

What you'll learn from this course
How to introduce and manage online marketing
How to maximize online sales
How to use online marketing tools
The best businesses to run online

Topics covered
Introduction: A look at how the internet has evolved into a major marketing channel.

Your customer: Who buys online. Their hopes and fears. What do they buy? Segmenting your customer. Loyalty. Branding. The global market. Cultural differences.

Online market research: how to find out what you need to know.

Web design: Making your site welcoming and easy to use. Good navigation. Common errors. Microsites. The direct selling site. The catalogue site.

Products and Services: Mass customization. Niche markets. Developing products for the web. Digital products. Marketing services on the web. The best businesses to run online.

Search engine optimization: Optimize your web pages so that they get to the first page on Google and Yahoo.

Autoresponders: People rarely buy on the first occasion they encounter you. It often takes several visits. That’s why autoresponders are vital – reminding people about what you’re offering. We explain how to use autoresponders to achieve maximum sales. Use of free give-aways and

Advertising online: Google AdWords? Banners? Newsletter advertising? The course covers the entire area of online advertising, including how to measure the profitability of your advertising.

Editorial online: Using the power of articles and ebooks, on your site and others, to get your product or service known.

Joint ventures: Using other people website and newsletters to attract more customers.

Interacting with customers, and managing enquiries: Live chat, telephone answering, and other systems.

Online pricing: How much will people spend? Price points. Profitability.

Despatch: Ensuring that the product is shipped without delay. Shopping carts, Order tracking and inventory systems. Mail order systems.

Hosting and technology issues: Prerequisites. In house or ISP? An introduction to ASP. Databases and MySqL.

Ecommerce: Managing the money: Shopping carts and gateway systems.

Multi-media: Using video and audio messages to create more sales

Writing to sell: How to write words that generate more sales.

Becoming an internet consultant: Clients' needs. Finding clients. Pricing. Services to offer. Marketing your services.

Future trends: The internet in the future

Qualification
On successfully completing the course, you’ll receive the Institute’s Diploma in Online Marketing.

Value
The Diploma in Online Marketing equips you to market products and services online. Graduates will enjoy successful marketing for online businesses and traditional bricks and mortar ones. In addition, the course is also idea for those wishing to set up their own online business.

Tutors
All tutors are online marketing experts. Each of them markets their own products or services online.