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CIM Introductory Certificate in Marketing [SME0004] 479.00 431.10

Course Overview

The Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM) is a prestigious and long-established professional examination body whose qualifications are highly respected within the industry.

A qualification from CIM is positive proof that you have achieved a nationally recognised standard and is often essential for a career in marketing. So when you combine your CIM qualification, along with the flexible approach to learning that ICS offer, you can't help but succeed!

Key Topics
Marketing and the Changing Environment
Understanding the Customer
The Tools of Marketing
Marketing in Context

CIM Introductory Certificate in Marketing
If you're interested in a career in marketing and want to gain that vital introductory knowledge of the subject but don't have any previous experience in the industry, then the CIM Foundation in Marketing course could be just the thing for you.

You'll learn all about the different aspects of marketing, including the basic marketing principles, research, and communications. In fact, you'll gain all the skills and understanding needed to take your first steps into the rewarding marketing industry.

The great news is that you don't need any previous experience to take this course, all we ask is that you're over 17.

Study Time
80 hours approx. For example: 7 hours per week to complete in 3 months, or 1.5 hours per week to complete in 12 months. Study as little or as much as you wish.


As an ICS student you will have your own personal tutor helping you with your course work and with any questions you may have. Plus our team of Student Advisors are only a phone call away for all the practical advice you may need - so we really are with you 100%.

Exam Details

This course includes a number of assessments that you complete as part of your coursework and then forward to your tutor for grading and comments. At the end of each study period, you complete a test, send it to us, and we'll send you your mark through the post. Students must also complete two assignments which contribute to the overall assessment and must also take an online multiple choice examination. CIM registration and assessment fees are included in the cost of the course.

What our students say

" I looked at the local college but the fact that it would have been two nights a week,  straight after work, didn't suit me. With the ICS course, I can work when I want. Some days I don't work much then other times I sit down and do a lot all together - you just fit it around yourself. And at the very least, the marketing qualification will be something extra on my CV!" Gwenda Darcy

Key Jobs
Marketing Assistant

Free With Course
An ICS Study Pack which contains a document wallet, sticky notes, ball pen, highlighter and ruler to help you get started on your course

Further Reading
There is no specific recommended reading for this course, but you may wish to read widely around your chosen subject to enhance your knowledge as you progress.

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This product was added to our catalogue on Sunday 22 February, 2004.